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Media Buying Summary

Certification and Special Designation:
Buckeye Buy
Category:
Advertising Agencies/Media Buying

The University and Med Center conducted a bid to prequalify and contract with suppliers capable of providing media buying capabilities. The suppliers listed below are under contract and can be utilized for in-scope work without need for additional bids.

Agency NameSupplier IDCapabilities SummaryContact InformationContract number
Adept Marketing OutsourcedSPL-0006895Paid search
Social advertising
Shopping ads & feed management
Display advertising
Geofencing
Remarketing
Programmatic display
Native ads
Voice search
Nancy Cloutier
EVP, Client Experience
ncloutier@adeptmarketing.com
614.563.0232 
SPC-1000010635
Dispatch Media Group (Thrive Hive)SPL-0021937DMG owned and operated network
DMG podcasts
digital display
Waze local
social media
YouTube
OTT
streaming radio
DMG consumer shows
Chris Pettograsso
VP of Advertising
cpettograsso@dispatch.com
614-461-5183 
SPC-1000010638
EclecticSPL-0017462Digital (display, mobile, social, native, video)
out of home (billboards, posters, transit, airport, etc.)
paid search
radio, audio
television, OTT/CTV
print (magazines, newspapers, trade publications)
Mala Mukherji
Chief Operating Officer
mmukherji@eclecticcom.com
(310) 339-8088 
SPC-1000010639
Fahlgren MortineSPL-0023623Video (TV, cable, connected & advanced TV, online video)
Audio (terrestrial radio, online, radio)
Digital (online sponsorships, banner programs, mobile, social)
Print (local and national newspapers, consumer and trade magazines)
Out-of-home (billboards, non-traditional)
Sponsorships (sports, venue, event-based, etc.)
Search engine marketing (paid search)
Measurement/analytics/optimization
Erin Balow
Senior Manager, Corporate Communications
erin.balow@fahlgren.com
6143831573
SPC-1000010640
Fathom SEOSPL-0017376Paid search, social media, display, SEO, content and design, marketing automationStephen Lehner
Senior Solutions Consultant
slehner@fathomdelivers.com
216-369-2220 
SPC-1000010641
FuturetySPL-0021731display ads, paid social ads, SEO, paid search, voice search and advertising, emailmarketing, call tracking, geotargeting, and geofencingBill Balderaz
President, Founder
bbalderaz@futurety.com
937-215-6148 
SPC-1000010642
Hart AssociatesSPL-0016314digital (social, streaming)
traditional (TV, radio, print, out of home)
search (SEO, SEM)
analytics (site pixels, UTMs)
Michael K. Hart
President/CEO
mhart@hartinc.com
419-893-9600 ext 118 
SPC-1000010643
iHeartMEDIASPL-0026017Target audio streaming, display, video pre-roll, mobile, location, geofencing, email, social, OTTTom Bork
Vice President Strategic Partnership Initiatives
tombork@iheartmedia.com
614-487-2460 
SPC-1000010644
Pixalent (WBNS 10TV digital)SPL-0013358Display, SEM, SEO, social media, video, native sponsored content, streaming audioClare Woods
Digital Account Executive
clare.woods@10tv.com
614-296-5078 
SPC-1000010645
RNL Consulting (Converge)SPL-0022168strategy development and implementation, demographic and psychographic segmentation,
digital (SEM, display, social, OTT advertising, voice search and advertising, streaming radio advertising, mobile, etc.)
non-digital (TV, radio, print, OOH, experiential)
media buying, buy optimization and analytics
Aaron Mahl
Vice President
Aaron.Mahl@RuffaloNL.com
513.966.0728 
SPC-1000010990
Sinclair Media Group (CompulseOTT)SPL-0023643Broadcast Television Advertising, Long Form Programming Advertising, Ad Creation and additional Creative Services,
Analytics, Audience Extension, Branded Content/Native Advertising,  landing page development , Email Marketing, GeoFencing, FootTraffic Attribution, GeoAudiences and GeoCookie Advertising, Mobile, OTT/CTV, Display Advertising, Video Advertising, Retargeting, Paid Search Advertising , Programmatic Media Buying, SEO Optimization, Social Advertising , Streaming Audio, Targeting , YouTube Advertising
Karen Cholley
Marketing Consultant
kcholley@sbgtv.com
614-481-6634 
SPC-1000010648
The ShipyardSPL-0034847TV, Radio, Print, OOH
Paid Social Ads
Programmatic Display
Digital Video
Streaming Radio
High-Impact Mobile
Paid Search
SEO
Geotargeting/Geofencing
Mobile
Landing Page Design
Email Marketing
John Sydnor
Chief Growth Officer
jsydnor@theshipyard.com
614-917-1287 
SPC-1000010647
Benefits to Ohio State
  • Contract pricing
Ordering
  • Create a requisition using the type “Buckeye Buy Request”
  • This supplier will offer quotations directly to OSU departments via the Marketplace Quotes in Buckeye Buy.
  • For questions or quotes, see the Account Contact(s) above.
  • Contact the Marketplace Team for questions about Marketplace Quotes or Buckeye Buy.
Ohio State Purchasing Contacts