About Us
Affinity sponsorships bring direct and indirect value to Ohio State through funding, resources and enriched programs. These relationships enhance student experience, support university-wide initiatives, and create meaningful engagement opportunities for faculty, staff, alumni and fans—while fostering continued innovation across the entire campus community.
Affinity sponsorships have proven to be an effective way for businesses to deliver against key brand and business objectives, such as improved brand awareness and customer sentiment among the Ohio State audience.
Nike U Move
Huntington Buckeye Banking
How We Help Our Sponsors
We lead with intentionality, care and a growth mindset—managing complex, multi-faceted relationships across the Ohio State enterprise.
The Affinity & Sponsorship Management team provides:
- Collaborative strategy and execution
- Data-driven insights and outcomes
- Innovation in programming and brand activations
- Integrated engagement across university departments and platforms
We aim to be a trusted and collaborative partner, delivering value that aligns with your brand’s goals and strengthens your connection to the Buckeye community.
University Affinity Sponsors
Affinity Staff
Becky Groody
Director, Affinity & Strategic Initiatives
groody.2@osu.edu
Donta Ingram
Affinity Manager
ingram.270@osu.edu
Lexi Edwards
Nike Marketing Coordinator
edwards.1620@osu.edu